Halo Studios, the developer of the Halo shooter franchise, celebrated Pride Month on June 1 with an in-game cosmetic update — and blocked all replies to the announcement.
“Wear your #Pride all month long with the Unity armor coating, visor and emblem, available in the Halo Infinite Exchange,” Halo Studios wrote on X, showing rainbow-colored armor skins and player icons.
The studio disabled comments on the post, preventing direct replies from fans. Quote tweets, however, remained enabled — and gamers used them to criticize the company.
“Dear Halo, It’s time to just start firing people who push for this to happen yearly, and then fire the artists because these suck.”
Wear your #Pride all month long with the Unity armor coating, visor and emblem, available in the Halo Infinite Exchange. pic.twitter.com/Qu0z79tUMD
— Halo (@Halo) June 1, 2026
Many users called out Halo Studios for blocking replies while allowing the post to remain public. Some argued the franchise’s protagonist, Master Chief, would disapprove of the update. Others complained about woke politics infiltrating the beloved franchise.
Some users dubbed the game “Gaylo,” using AI to reimagine the game with diversity, equity, and inclusion objectives such as safe spaces and pronoun affirmation. Other social media users posted a GIF from “The Godfather,” where Vito Corleone laments, “Look how they massacred my boy.”
Former Blizzard Entertainment executive Mark Kern, known on social media as “Grummz,” posted on X that many major gaming companies avoided celebrating Pride Month this year.
“A year ago [these gaming companies] would have been all skittles.”
Kern added that 2026 represents a “massive June month win for gamers” and reminded fans that even though Halo might still be woke, many other gaming companies are not anymore.
