When Genesis Gold Group was first started, co-founder Jonathan Rose had a clear vision for thriving in the competitive precious metals industry. He recognized two key elements were essential for success:
- Avoiding the deceptive marketing tactics commonly used by “Big Gold” companies.
- Embracing spiritual guidance to connect with Americans eager to protect their life’s savings from volatile markets.
Rose stated, “IF WE ARE GOING TO LIVE UP TO OUR NAMESAKE, WE HAVE TO BE TRULY DRIVEN BY BIBLICAL PRINCIPLES… NOT ONLY AS INDIVIDUALS BUT AS A COMPANY.”
With millions of Americans increasingly concerned about the nation’s direction, Genesis Gold Group has combined over 50 years of expertise in gold and silver with faith-based guidance. This led to hiring David Holland as the Director of Philanthropy early on.
Holland, a minister of the Gospel of Jesus Christ, emphasized the importance of resource stewardship, saying, “AS A MINISTER OF THE GOSPEL OF JESUS CHRIST, I FIRMLY BELIEVE GOOD STEWARDSHIP OF A BELIEVER’S RESOURCES IS IMPORTANT AND A FOUNDATION FOR A CLOSE WALK WITH HIM.”
The challenges are not limited to the economy or government; the precious metals industry itself sees many “Big Gold” companies employing aggressive sales tactics. Self-directed IRAs backed by physical precious metals are gaining popularity among mature Americans concerned about inflation, unsustainable debt, banking crises, and “woke” ESG funds.
Jonathan Rose highlighted that the majority of self-directed IRA products from “Big Gold” do not prioritize customer interests. He said, “THE PROCESS APPEARS TO BE THE SAME FROM ONE GOLD COMPANY TO ANOTHER BUT THERE’S A HUGE GAP BETWEEN HOW SECULAR GOLD COMPANIES DO BUSINESS VERSUS HOW WE DO IT.”
To lead change in the industry, Genesis Gold Group avoids deceptive marketing like offering “free” silver with purchases, a scheme where costs are hidden in inflated prices.
Rose boldly stated, “WE BELIEVE IN TWO THINGS. WE SERVE GOD AND WE SERVE OUR CUSTOMERS.” The company relies on genuine customer testimonials to tell their story instead of paid endorsements.
Customer feedback reflects satisfaction:
“I AM SO HAPPY THAT I CAME ACROSS GENESIS GOLD GROUP. THEY MADE THE PROCESS SEAMLESS . . . THEY HAVE KNOWLEDGE, CARE, AND PATIENCE WITH NEWBIES, LIKE ME.”
“THEY MADE IT SO EASY TO TRANSFER PART OF THE FUNDS OUT OF MY COMPANY 401K TO SET UP A PRECIOUS METALS IRA.”
“THE PEOPLE AT GENESIS GOLD GROUP HAVE BEEN VERY HELPFUL TO GET MY 401K FROM STOCKS AND BONDS TO SILVER COINS ON DEPOSIT.”
These testimonials inspire Rose and his team to continue their mission. Rose concluded, “WE HOPE WE CAN CHANGE THE INDUSTRY, WHICH IS BUSY TAKING ADVANTAGE OF AMERICANS WITHOUT TAKING THE TIME TO APPRECIATE THE CONSEQUENCES.”
