On Sunday, Linda Yaccarino, the recently appointed CEO of Twitter, disclosed that the company she has been hired to steer is undergoing significant transformation, involving a name change, logo redesign, and a reimagined future for the platform.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate,” Yaccarino wrote on the site. “Now, X will go further, transforming the global town square.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” she continued. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
In a tweet late last week, Elon Musk, the owner of the site, indicated that the site would be transitioning to the new brand in the following days.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk said.
Musk declared on the platform that X.com now serves as a redirect to the Twitter website.
Inviting design ideas for the new site’s logo, Musk posted on Saturday,“If a compelling X logo is posted tonight, we’ll launch it globally tomorrow.”
Subsequently, Musk seemed to affirm his preference for a “minimalist” design, hinting at subsequent adjustments to the design.
Going with minimalist art deco on the upper right.
Probably changes later, certainly will be refined.
— Elon Musk (@elonmusk) July 24, 2023
— Elon Musk (@elonmusk) July 23, 2023
???? The official Twitter account has rebranded to X. pic.twitter.com/dwpqEmaXB7
— Pop Crave (@PopCrave) July 24, 2023
The Twitter HQ is now known as the X HQ. pic.twitter.com/LDSUVTHFkc
— Pop Crave (@PopCrave) July 24, 2023
“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more,” Yaccarino said. “We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”
“There’s absolutely no limit to this transformation,” she continued. “X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”
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