The bombshell report published June 12 claims most of the sources are current or former employees of Unwell, Cooper’s media network, and are primarily women in their 20s.

Vanity Fair has spoken to more than 40 sources, at least 30 of whom are current or former Unwell employees—most of them women in their 20s—about their experiences with Alex Cooper and her husband, Matt Kaplan, the company’s cofounder and co-CEO.

Where’s the line between… pic.twitter.com/AzgVj9Aiz5

— VANITY FAIR (@VanityFair) June 12, 2026

Kaplan, the company’s co-CEO, was described as the “puppeteer” in the explosive piece — with Cooper standing by and watching.

The allegations include yelling that brought producers to tears, inappropriate sexual questioning, and abusive language. One source told Vanity Fair, “Matt creates the most toxic work environment that I’ve ever seen.”

“I’ve seen producers cry.”

Another former employee said Kaplan would ask employees, “Who did you have sex with this weekend?” and “What did you do this weekend? Who did you fuck?” according to the report.

Sources claimed Kaplan used words like “stupid” and “retarded” when referring to employees and threatened their careers. One witness said Cooper was present when Kaplan screamed “the nastiest things” at people — but failed to intervene or defend her staff.

A representative for Cooper and Kaplan called the allegations “false and outrageous.”

The report surfaced months after Cooper ousted influencer Alix Earle from Unwell in February 2025, publicly declaring, “We do not stand for mean girls at this company.”

Sources told Vanity Fair that statement rang hollow. One said, “what I found is, behind the scenes, there’s this man, her husband, running around wreaking havoc and making people cry, cower [in] fear.”

Cooper’s public image as a feminist champion stood in sharp contrast to the accounts from inside Unwell, where employees described a culture where she allowed Kaplan to dominate and abuse staff without stepping in.