Picture by Renjishino via Wikimedia, CC BY 3.0, https://creativecommons.org/licenses/by/3.0
2023 was the year Bud Light fell from grace.
Clients boycotted the beer en masse after the business went woke.
Today Bud Light simply struck one handle a desperate effort to stage a comeback that nobody saw coming.
The unthinkable took place earlier this year.
Bud Light lost its area as America’s most popular beer.
The plunge in sales started on April 1 after Bud Light revealed a sponsorship handle transgender social media influencer Dylan Mulvaney.
Woke marketing executives believed Mulvaney’s 10,000,000 TikTok followers represented a future gold mine and believed the business virtue signaling about its assistance for transgenderism would cause hooking younger Americans into drinking Bud Light.
But the geniuses behind this project didn’t consider who Bud Light’s present client base really is.
Regular Americans in red states drive Bud Light sales.
Woke millennials who live on the coasts– the cohort Bud Light targeted– drink craft beer at microbreweries, if they consume alcohol at all.
A boycott took place, which went viral when music superstar Kid Rock recorded a video of himself blowing apart cases of Bud Light with shots from his rifle.
Sales rapidly plunged more than 25 percent and market insiders confessed that Bud Light did permanent damage to its brand with the Mulvaney stunt.
But now Bud Light is trying staging a resurgence.
And it’s in the Ultimate Battling Champions of all places.
UFC CEO Dana White is a huge Trump supporter and Trump’s got a hero’s welcome from UFC fans when he attends their pay-per-view events.
White announced Anheuser Busch– Bud Light’s moms and dad company– and UFC entered into a $100 million offer to make Anheuser Busch the main beer of the UFC.
“Anheuser-Busch and Bud Light were UFC’s initial beer sponsors more than fifteen years earlier,” White’s declaration announcing the deal read. “I’m happy to reveal we are back in organization together. There are numerous reasons why I selected to opt for Anheuser-Busch and Bud Light, most significantly because I feel we are really aligned when it comes to our core values and what the UFC brand stands for. I’m eagerly anticipating all of the unbelievable things we will do in the years ahead.”
UFC is among the sports whose fans lean primarily Republican.
Is the Mixed Martial Arts standard-bearer taking a substantial danger with this deal?
Time will inform.